Continue to bid aggressively. The good thing about Pinterest advertising is that you only pay for the number of clicks you get.It is important to leverage these targeting capabilities to reach the right set of people. Use demographic targeting. Even though Pinterest still doesn’t offer you as many targeting options as other social media platforms, it still allows you to display your promoted pins to audiences based on their location, device, gender and language.This isn't Google Adwords, so you need to think about how your target customer uses Pinterest every day and target those keywords. The keywords chosen shouldn’t only be focused on targeting users, but should also maintain context with what’s offered in the pin and the web page they’re redirected to. ![]() ![]() Try to have a focused and targeted approach with Pinterest keywords. This results in low click-throughs and conversions. Include relevant keywords in your targeting options. Pinterest allows you to add up to 150 keywords in a promoted pin, but most marketers make the mistake of trying to add as many as possible.However, it is important to remain contextual and not sound too "salesy." Subtle CTAs such as "Sign up today for a free trial," or "Download this free guide," are things that users will still engage with. The targeted user needs to know what he is expected to do after seeing the pin. Pinterest doesn’t allow you to use direct calls to action (CTAs) in the promoted pin description, but that doesn’t mean your campaign should lack one. ![]()
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